{"title":"Gear","description":"","products":[{"product_id":"2-black-sticker","title":"2% Sticker Trio","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRep 2% on your car, water bottles, laptop, gym equipment, or local ski lift, street signs, and anywhere else you can legally or illegally stick a sticker. 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But could our sheltered, temperature-controlled, overfed, under challenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort.\u003cbr\u003e \u003cbr\u003eEaster’s journey to understand our evolutionary need to be challenged takes him to meet the NBA’s top exercise scientist, who uses an ancient Japanese practice to build championship athletes; to the mystical country of Bhutan, where an Oxford economist and Buddhist leader are showing the world what death can teach us about happiness; to the outdoor lab of a young neuroscientist who’s found that nature tests our physical and mental endurance in ways that expand creativity while taming burnout and anxiety; to the remote Alaskan backcountry on a demanding thirty-three-day hunting expedition to experience the rewilding secrets of one of the last rugged places on Earth; and more.\u003cbr\u003e \u003cbr\u003eAlong the way, Easter uncovers a blueprint for leveraging the power of discomfort that will dramatically improve our health and happiness, and perhaps even help us understand what it means to be human. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Comfort Crisis\u003c\/span\u003e\u003cspan\u003e is a bold call to break out of your comfort zone and explore the wild within yourself.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"twopct","offers":[{"title":"Default Title","offer_id":45272497029413,"sku":"","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1641\/3221\/files\/COMFORT-CRISES_e70ebe68-a9a1-432d-8032-bc662d03e41d.jpg?v=1694660410"},{"product_id":"2-ruck-patch","title":"2% Ruck Patch","description":"\u003cp\u003eRep our crew. 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Designed by Las Vegas-based Fernando Delaserna, one of the last great American traditional tattoo artists. \u003c\/p\u003e","brand":"twopct","offers":[{"title":"Default Title","offer_id":45390982218021,"sku":"","price":7.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1641\/3221\/files\/PatchShipWreck.jpg?v=1694729021"},{"product_id":"2-trucker-hat","title":"2% Trucker Hat","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eRemember the rules\u003c\/div\u003e","brand":"twopct","offers":[{"title":"Default Title","offer_id":46811406860581,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1641\/3221\/files\/ChatGPTImageJun16_2026_08_17_03PM_3.png?v=1781677106"},{"product_id":"two-percent-brown-camo-trucker-hat","title":"Two Percent Camo Trucker","description":"\u003cp\u003e**Limited Run of 50**\u003c\/p\u003e\n\u003cp\u003eBuilt on the Richardson 112 trucker chassis, we painted it camo for stealth then dropped a big, orange 2% patch dead center. \u003c\/p\u003e\n\u003cp\u003eGood for looking cool, getting lost, and looking cool when you're lost.\u003c\/p\u003e","brand":"twopct","offers":[{"title":"Default Title","offer_id":48810573300005,"sku":"","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1641\/3221\/files\/IMG_0825.heic?v=1714936192"},{"product_id":"two-percent-ruck-patch","title":"Two\/Percent Patch","description":"\u003cp\u003eNew look, same rules: 1. 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Finished with flat embroidered side details and an adjustable snapback closure.\u003c\/p\u003e","brand":"twopct","offers":[{"title":"Default Title","offer_id":52590248591653,"sku":null,"price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1641\/3221\/files\/ChatGPTImageJun16_2026_08_30_45PM_2.png?v=1781676659"}],"url":"https:\/\/twopct.shop\/collections\/gear.oembed","provider":"twopct","version":"1.0","type":"link"}